Mlle Boutique est une enseigne de prêt-à-porter féminin située au centre-ville de Toulouse et proposant des vêtements originaux et de qualité, fabriqués en France. Pour répondre aux envies de rebranding de l'enseigne, La Ruelle a proposé une nouvelle identité à Mlle Boutique, plus jeune, plus moderne et plus "pop".
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